After McDonaldâ€™s snubbed Burger Kingâ€™s proposal to create a â€œMcWhopperâ€ for Peace Day, BK has found allies in four other brands to create an epic sandwich that is conspicuously absent of McDonaldâ€™s â€œspecial sauceâ€.
Instead, the epic burger is a mash-up of signature sandwiches from Giraffas, Krystal, Dennyâ€™s and Wayback Burgers, who reached out to BK when McDonaldâ€™s rebuffed their idea in a high-profile publicity stunt.
What was supposed to be a McWhopper has become the Peace Day Burger, a sandwich made up of about a dozen ingredients that include two beef patties, two different cheeses, ham, bacon, lettuce, onions, pickles and tomatoes.
About 1,500 sandwiches will be made and handed out for free at a pop-up restaurant in Atlanta, Georgia, on the UN-backed Peace Day on Sept 21 between 11am and 6pm.
Participating burger chains will also be making donations to the charity Peace One Day.
In August, BK took out a full-page ad in The New York Times calling for a temporary ceasefire with their archrival McDonaldâ€™s â€œin the name of peaceâ€.
â€œLetâ€™s end the beef, with beef,â€ the ad read.
McDonaldâ€™s response was glacial, with CEO Steve Easterbrook backhandedly pooh-poohing the idea on Facebook, calling the proposal a glib response to the real pain and suffering of war.
â€œA simple phone call will do next time,â€ he wrote.
Peace Day is a day of ceasefire. The charity Peace One Day is working to expose three billion people to the campaign by 2016.
The pop-up restaurant will be set up at 1122 Northside Dr. in Atlanta. â€“ AFP Relaxnews