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Brisk Sales For Latest ‘Harry Potter’ Book

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PETALING JAYA: Pottermania has returned with the latest instalment of J.K. Rowling’s Harry Potter series released worldwide on July 31.

Harry Potter And The Cursed Child is the script of a two-part play of the same name that opened in London on July 30, and picks up where the hugely successful seven-part series ended in 2007 with Harry Potter And The Deathly Hallows.

Released in book form, it is written for the stage by Rowling with Jack Thorne and the play’s director John Tiffany.

While response from Malaysian fans has not reached the heights seen during previous Harry Potter book launches – where lines of customers would stretch out of bookstores on the first day of sale – there was still plenty of enthusiasm for another visit into Rowling’s magical world.

Popular Book Co merchandising manager (English) Sherene Shee said they sold 1,545 copies of the book on Sunday, with their Sunway Pyramid bookstore selling 153 copies within the first three hours.

They had also received about 3,000 pre-orders for the book prior to its release.

“Customers started flocking our stores as early as 7am to be the first to get hold of the book, with the first customer queuing up in Sunway Pyramid at 4.30am,” she said.

Kinokuniya’s assistant manager of merchandising Seto Kit-Sau said they sold about 500 copies on the release day, with their Suria KLCC store decorated in theme during the month leading up to it.

“We weren’t expecting as huge a crowd as the previous books because this is a script book, but we still wanted to create some hype for the fans.

“Interest in the series still hasn’t died down, so people do want to know what happens next,” she said.

For teacher Kathy Marie, 41, it has been a practice, since the fourth book in the series, to get it on the first day for her two younger siblings.

“I couldn’t go early in the morning and I thought many places would be sold out but I was pleasantly surprised to find that the books were still available as I walked by a bookstore in Bangsar,” she said.

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