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BMW Group Optimistic Of Higher Sales With New Mini 5-Door

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KUALA LUMPUR – BMW Group Malaysia, which unveiled its new Mini Cooper S five-door today, is confident of garnering higher sales as the new model is expected to boost demand.

Managing Director Alan Harris said the new model, which has been just released, attracted quite number of interest from customers.

He however did not divulge details.

“We have some orders in the bank. I can’t give specific numbers. But we believe that this car will be very successful for us,” he told reporters after the launch of new Mini Cooper S five-door here today.

Harris said it was clear that in the small car segment, Malaysians preferred the five-door option, adding that it was a perfect car for the small, urban family for everyday use.

“We believe the new car can bring us a lot of extra volumes, as the market in Malaysia is developing in tandem with the people’s taste.

“Be it as a daily commute to work after dropping the kids off at school or the weekend out with family and friends. The only difference now is that they would be driving and travelling in style,” he added.

The Mini Cooper S five-door is priced at RM238,888, on the road without insurance.

The car is 16 cm longer than the original Mini hatch to further accentuate its character of offering more space and additional door option.

Meanwhile, Harris said the new model would only be the completely built up version for now as the company was still discussing with the government for the completely knocked down (CKD) version.

“We are currently having negotiations with the government and at the moment, we are continuously looking for new opportunities to increase our CKD business,” he added.

The German carmaker also expects total unit sales to post double-digit growth in 2014 after a strong start in the first three months of this year.

It was reported that for the first nine months of 2014, the company sold a total of 6,629 vehicles, comprising 5,782 BMWs, 473 Minis, and 374 BMW Motorrad vehicles, compared with 5,616 units last year. – BERNAMA

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