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BMW Confident Of Surpassing Last Year’s Sales

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KUALA LUMPUR – BMW Malaysia Sdn Bhd is confident of surpassing last year’s sales of 9,046 units driven by strong demand for its seven models.

Managing Director/Chief Executive Officer, Alan Harris, said year-to-date, the company has sold 6,522 vehicles.

“Sales slowed down after the implementation of the Goods and Services Tax in
April this year.

“However, they will pick up in the festive season and towards year-end,” he said after launching the second-generation new premium compact sport activity vehicle (SAV), BMW sDrive 20i, here today.

The company sold 7,808 units of BMW models, 655 units of Mini Cooper and 583 motorcycles last year.

Harris said the company, which has been absorbing the operation and manufacturing costs due to the sliding ringgit, has no plans to raise prices.

“We are closely monitoring the ringgit movements and if it touches RM5-RM6 range level against the euro, we will make the decision.

“Our Kulim plant produces 8,000 units annually. We will look into possibilities in the future to strengthen our position in the Malaysian market,” he said. – BERNAMA

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