KUALA LUMPUR – Blackberry Ltd has released its first smartphone powered by Android, PRIV.
Asia-Pacific Director of Channel Marketing, Chris Jones, said PRIV was designed with security at its core, building on BlackBerry’s legacy of security and privacy of customers’ data.
“We believe this device will do well in terms of sales next year.
“With Malaysia remaining as BlackBerry’s key market in South-East Asia, we are gearing up more efforts to offer more future smartphones,” he told reporters after the launch of PRIV here today.
Jones said the first 60 customers who pre-ordered PRIV through online shopping mall, ’11street’, will be able to buy it at a discounted price of RM3,388.
“The customers can also pre-order PRIV at selected Blue Cube Outlets managed by Celcom Axiata Bhd, from Dec 10 at RM3,388,” he said.
Distributed by Brightstar, PRIV will also be available through 11street, Celcom, Maxis Enterprise, Tune Talk and other BlackBerry’s authorised partners, from Dec 15 at a retail price of RM3,559.
PRIV is packaged in an ultra-thin device-including a dual-curved screen, touch and physical keyboards, state-of-the-art 18MP camera and long-lasting battery. – BERNAMA