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BFGoodrich Aims To ‘Take Control’ Of Malaysian Truck Tyre Market

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KUALA LUMPUR – American tyre brand, BFGoodrich, aims to be a major player in the Malaysia’s truck tyre intermediate segment within the
next five years.

Truck and Bus Commercial Director Alexis Richard said its optimism was based on the performance that the brand had achieved in the United States and
Europe market.

“We see the market in Malaysia maturing with steady radialisation of the tyre market.

“We aim to build a strong and coherent brand identity for truck owners to connect with the performance features of the two BFGoodrich truck tyre range in the niches in which they work,” Richard said in a statement.

BFGoodrich, owned by Michelin, on Monday, launched the BFGoodrich Route Control for regional and highway application and the BFGoodrich Cross Control for on/off road conditions.

“These tyres are built for truck and fleet owners who want a robust product from a brand they can trust, that will keep them rolling worry-free, without too much impact on their wallets,” he added.

BFGoodrich’s BFGoodrich Route Control and BFGoodrich Cross Control tyres are targeted at trucks with loads from five to 30 tonnes and will retail between
RM404 and RM983.

Meanwhile, Richard said despite concerns of a slowing economy, BFGoodrich does not expect the market to stop growing although the quantum may be somewhat affected.

He added that BFGoodrich would not only work closely with the transportation sector to offer fleet owners competitively priced quality tyres but also with truck and bus manufacturers to secure original equipment status for the brand.

“We are excited with the future and see great potential to grow our brand,” he said, adding that the truck and bus segment in Malaysia was estimated between 1 and 1.5 million tyres, annually.

The intermediate segment in which BFGoodrich participated accounted for 30 to 50 per cent of the segment, the statement added. -BERNAMA

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