When you think of a Barbie doll, the mind would float to an image of a slim, blonde. blue-eyed and well-proportioned figure.
Well now, she has invited her friends on board the gravy train as Mattel Inc. has launched dolls that are closely resembling the figures and builds of regular women, namely: petite, curvy and tall.
The new 2016 Barbie Fashionistas line includes seven skin tones, 18 eye colors, and 18 hairstyles, in addition to the three new body types.
Barbie’s figure has come under fire for years, with critics arguing it set an unrealistic body image for girls.
Mattel has long been criticized for the doll’s unrealistic body proportions â€” a woman who appears impossibly tall, thin and busty â€” a reputation it’s been trying to fight as it brings the brand in line with modern expectations.
The initiative was aimed at pushing the brand to think about â€œprogress not perfection,â€ Evelyn Mazzocco, the general manager of Barbie, said in a video for Time.
It was motivated by dwindling sales â€” sales of the toy dropped 16% in 2014 alone â€” and a weakening public perception of the brand.
With the new body shapes, the toy makers say they are “offering girls choices that are more reflective of the world they see today”.
â€œI think parents were saying that Barbie was a bad role model for girls, that she represents an unrealistic body type,â€ said social media strategist Jess Weiner in the video.
Barbieâ€™s lack of real proportions even inspired designer Nickolay Lamm to create the Lammily doll in 2014, which features imperfections such as stretch marks,freckles,acne and scars.