It’s undeniable that Balmain’s Olivier Rousteing has put the ‘cool’ back into the French atelier’s dictionary once again.
Winning fans from Nicki Minaj to the Kardashian sisters, Balmain has now reached its fashion pinnacle: a collaboration with a mass retailer; and in this case, H&M.
Enlisting the help of two of his famous fans, Jourdan Dunn and Kendall Jenner, the designer announced the collaboration at last night’s Billboard Music Awards in Las Vegas – with both models arriving on his arm, wearing designs from the collection.
“I want to talk to my generation âˆ’ this is my main aim as a designer,” Rousteing said to Vogue UK.
“H&M allows me the unique possibility of bringing everyone into the world of Balmain, getting a piece of the dream and creating a global #HMBalmaination: a movement of togetherness, fuelled on a hashtag. The collaboration felt extremely natural to me as H&M is a brand that everybody connects to. It calls for unity, and I am all for it.”
Naturally, Rousteing has already been building excitement for his latest venture on Instagram – where his followers top one million – posting a short video with the caption, “THE WORD IS OUT #secretrevealed join MY new ARMY #HMBALMAINNATION #areyouready?”
The fashion brand, known for its bold designs and â€œBalmain Armyâ€ that includes everyone from Gigi Hadid to Blake Lively, is the latest to partner with the fast-fashion retailer, following in the footsteps of Alexander Wang, Isabel Marant, and Marni.
In teaming up with H&M, Rousteing joins the ranks of some of the industry’s biggest names – including Karl Lagerfeld, Stella McCartney, Donatella Versace and Alexander Wang.
The collection – which includes menswear as well as womenswear – will land in stores on November 5 2015. Prepare your cash because we anticipate the line is going to be massive!-MYNEWSHUB.CC