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Autodesk Technology Accelerates Proton’s Automotive Design

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KUALA LUMPUR – Proton Holdings Bhd (Proton) has benefited from the use of the Autodesk Digital Prototyping technology to accelerate its automotive design process and create a distinct design identity across its latest models.

The technology is from Autodesk Inc, a world leader in three dimensional (3D) design software and allows companies to design, visualise, and simulate techniques to help produce products rapidly and cost-effectively.

It also offers the power and flexibility that manufacturers need to help solve their most pressing business challenges in product development.

The digital prototyping solutions have been used to design the recent Proton car models such as Suprima S, Prevé, Exora, Saga FLX, Persona, Satria Neo as well as the latest Proton Iriz.

It has significantly resulted in Proton reducing the total time spent on car design by 20 per cent, during the conceptualisation of a new model that could take between 18 to 24 months.

Thirty per cent of the initial phase is dedicated to design and eliminates changes in later phases which often incurs high penalties.

Proton reduced time and cost of the scale model development by 65 per cent for the Proton Prevé launched in 2013.

Proton’s chief designer Azlan Othman said it was critical for the car maker to use the best design and visualisation technology for its vehicles before being physically built.

“The Autodesk Digital Prototyping technology has empowered us with unprecedented design capabilities to explore various design innovations,” he added.

Meanwhile, Autodesk Asean’s Managing Director V.R.Srivatsan said Asean had a key role to play in the automotive industry and is expected to be the fifth largest automotive market in the world by 2019.

“We foresee an exciting time for global manufacturing ahead and are privileged to be part of Proton’s success. With investments in technology and engineering, Malaysia’s automotive industry is poised to become a regional hub,” he added. – BERNAMA


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