ARIANA Grande whipped up a buying frenzy at the launch of her perfume and sold US$30,000 (RM126,795) worth of product in just one hour at Macy’s.
The ‘Break Free’ hitmaker launched her fragrance ‘ARI by Ariana Grande’ on Wednesday, Sept 16, and figures from the first day of sales showed the pop star’s personal appearance at the unveiling of the scent helped to move US$30,000 worth of merchandise off the shelves.
It was revealed 250 fans bought a US$119 box set that included the perfume, a 3.4oz. eau de parfum spray, a 6.8oz. body lotion, a 5oz. hair mist and a 5.3oz.
Upon buying the set fans were treated to a pass to be near the stage outside where Ariana performed her hits ‘Bang Bang,’ ‘Problem,’ and ‘One Last Time’ for fans who were also later treated to a private reception inside the store.
Ariana, who described the scent as “sweet, yet sexy, with some surprises underneath”, looked incredible at the fragrance launch
in a matching lavender crop top and skirt teamed with white high heels.
After the event she took to Twitter to thank all the fans who came out to support her perfume project.
She tweeted: “Literally heading home with tears in my eyes!! thank you babes for making today so beautiful. u have no idea just how seriously loved u are! (sic)” â€“ Bang Media