Pantone, the worldâ€™s leading authority on color, annually picks a color of the year. Marsala Â was 2015â€²s top shade and the year before was Radiant Orchid.
But for 2016, Pantone went wild (or just was incredibly indecisive) and chose not one, but two colors to reign supreme: Rose Quartz and Serenity.
Rose Quartz is a light rose, or more specifically, a â€œpersuasive yet gentle tone that conveys compassion and a sense of composure.â€ Serenity, its cooler companion, is described as â€œweightless and airy, like the expanse of the blue sky above us, bringing feelings of respite and relaxation even in turbulent times.â€
â€œIn many parts of the world we are experiencing a gender blur as it relates to fashion, which has in turn impacted color trends throughout all other areas of design,â€ the company explains on its website for selecting double winners.
â€œThis more unilateral approach to color is coinciding with societal movements toward gender equality and fluidity, the consumerâ€™s increased comfort with using colour as a form of expression, a generation that has less concern about being typecast or judged and an open exchange of digital information that has opened our eyes to different approaches to colour usage.â€
But if Pantone was truly interested in representing the muddling of gender definitions, then maybe it shouldâ€™ve picked a color combining the two.