It’s the new trend in celebrity selfies: face sheet mask selfies. This lazy girlâ€™s facial has become a huge trend since it landed in the states from Asia, and for good reason. The product consists of a thin cotton sheet doused in a liquid-based formula that claims to moisturize, brighten, and even treat fine lines. And it’s supposed to be super-easy to use: Just tap on and go. Sounds too good to be true, doesnâ€™t it? Here’s what you need to know before you shell out any cash on them.
They Donâ€™t Replace Traditional Masks
Donâ€™t let the name fool you: Theyâ€™re called masks because of their resemblance to the Phantom of the Opera’s go-to accessory, not because they have the same results as your tried-and-true face mask. The cotton sheets are actually doused in a serum-based formula, so they wonâ€™t exfoliate or cleanse deeply. However, most are packed full of vitamins, amino acids, and mineralsâ€”so they do come with their own set of benefits. They also wonâ€™t dry out the skin like a clay mask formula.
â€¦And They Donâ€™t Replace Serums, Either
Most women prefer serums for everyday as these masks are more of a luxury, used for special events or flying when you have a lot of dryness. Used every day, they can get expensiveâ€”over RM90 a week.â€Although the masks can be found anywhere like your local drugstore, Sephora, or department store counter, prices range from a little less than RM5 a mask.The upshot? Daily use can get pretty pricy. Use a face sheet mask once a week. And since the hydration wonâ€™t last more than one day, they wonâ€™t completely replace a hydrating serumâ€”so use your serum like you normally would, and think of the mask as a special treatment for added glow.
Theyâ€™re Best Used to Boost Hydration
These liquid-based formulas come in many variations that claim different resultsâ€”lifting, preventing acne, hiding fine linesâ€”but you should only count on them for hydration. Although there arenâ€™t any clinical studies that prove whether or not they penetrate better than a regular serum, but consider this: When you put a mask on your skin, you can increase the water content. Occlusion causes a decrease in water evaporation from the skin. This can also increase the temperature of your skin, from an average of 89.6 to 98.6 degrees.
Theyâ€™re Not Great for Acne-Prone Skin
The temperature spike that comes with occlusion has its downsides. Increasing the temperature can increase the bacteria count on the surface of the skin, causing acne. If you have acne-prone or oily skin, she suggests testing the mask on a section of your face, preferably the side of your cheek. Check for new blemishes the next day before proceeding with a full mask.
Application Can Be Tricky
The masks are one-size-fits-all, but not every face is the same size or even the same shape. To cover all corners of the face, begin at one end: Start at the forehead, and line up with the eyes so you donâ€™t get an air pocket.Pat the mask onto the cheeks, moving down toward the chin. Because the masks are so slick, itâ€™s best to lie down while they work their magic.
Sheet masks have become an airplane staple because theyâ€™re so portable. Unlike traditional masks that require you to wash your hands (and even your hair) after application, you can just tap these masks on and go. After you remove the sheet, you can even leave the serum on as your moisturizer for the day.MYNEWSHUB/Text: Sara Khalid