Itâ€™s not only the airline thatâ€™s getting an overhaul â€“ the uniforms are getting an upgrade as well.
Malaysia Airlines (MAS) has announced a collaboration with local fashion brand Farah Khan that will see the brandâ€™s creative director, Datuk Seri Farah Khan, design a slew of new looks for all divisions within the airline, from cabin and flight crew uniforms to airport and engineering outfits.
In a press release issued by Malaysia Airports Holdings Bhd on May 10, Malaysia Airlinesâ€™ chief commercial officer Paul Simmons said that the uniform â€“ especially the kebaya for female cabin crew â€“ has served as an iconic symbol and a source of pride for generations.
â€œWith Datuk Seri Farahâ€™s talent and understanding of the fashion business, we look forward to taking this a step further, creating a fashionable and functional new collection, while remaining true to our roots, which is Malaysian at the very heart.â€
Farah said in the press release that the outfits will be a composite of several facets of MAS that inspire and fascinate herself and the design team.
Apart from her own namesake label, Farah also owns the Melium Group, which has distribution rights to a stable of international brands such as MCM, Todâ€™s, Roger Vivier, among others.
In an exclusive response to Star2.com, Farah said that it is an honour to be a part of this redesign. â€œWe will, after all, be working with MAHB on the very symbol of graciousness and hospitality that makes Malaysia what it is â€“ the Malaysia Airlines uniform,â€ she said.
The Farah Khan brand, which is available in more than 70 cities worldwide, is known for fabulous sequin dresses, gorgeous resort wear and the founderâ€™s glamorous and stylish aesthetic.
Other airlines that have worked with fashion designers over the years include Japanese airline All Nippon Airways, which worked with New York-based Nepali designer Prabal Gurung in 2014; the mould-breaking Virgin Atlantic with iconoclastic British designer Vivienne Westwood in 2013; and Korean Airlines with â€œarchitecturalâ€ Italian designer Gianfranco FerrÃ© in 2005.
The new collection for MAS is expected to be unveiled in the fourth quarter of 2016.