K-beauty was one of the biggest trends of 2015, with beauty lovers the world over embracing the cult sheet masks and CC creams to emerge from Asiaâ€™s most innovative cosmetics fairground.
While Korean fever is already in full swing in Malaysia, it looks set to grow even stronger in the US in 2016. Here are some of the trends to look out for.
Cushion foundation, which comprises a spongy formula that is applied to the face with a pillow to provide easy and flawless coverage, isnâ€™t going anywhere for now. The added bonus of integrated SPF protection, wrinkle prevention and antibacterial properties mean that this budding trend is sure to take over next year.
French beauty brand Lancome is leading the way and has carried its successful â€œMiracle Cushionâ€ formula over to its Spring 2016 collection, playing on the Korean penchant for cult packaging by adding some sweet pastel cover art to its compact.
Contouring has undergone many a transformation since first appearing on our radar, courtesy of Kim Kardashian, some years ago. 2015 saw the birth of â€œclown contouringâ€ and â€œstrobingâ€, but 2016 will be all about doing it the Korean way.
The ideal face shape for many Korean women is a soft oval with a dainty chin, known as the â€œV-lineâ€, and the look can be achieved by highlighting the centre of the face, using concealer under the eyes and shimmery tints down the cupidâ€™s brow, the bridge of the nose and the chin, before shading the perimeter of the face to make it appear smaller.
Waterless skin care
As beauty fans become aware of increasingly limited water resources, many brands are experimenting with alternatives. Water-free skin care lines first came to our attention thanks to Korean brand Whamisa, whose collection relies on essential oils and plant extracts to hydrate the skin.
Market research group Mintel recently predicted that water-free cosmetics will explode over the next decade, so watch this space. â€“ AFP Relaxnews